North Lincs new mums invited to click into online breastfeeding advice

North Lincolnshire new mums are being invited to click into a week-long series of online activities to support their breastfeeding journey, including a virtual link-up event on Sunday 2 August.

Local health visitors are teaming up with the Baby Dinosaurs website to promote ‘The Virtual Big Latch On Scunthorpe 2020’, as part of World Breastfeeding Awareness Week (1-7 August).

Mum of two, Lisa Hensby, Director of said: “A lot of new mums may be feeling isolated at the moment as support groups have not been able to meet. We hope that this year’s virtual event will enable breastfeeding mums, and mums-to-be, to gather useful information to help them.

“On Sunday 2 August at 10.30am, we’re joining the Global Big Virtual Latch On, so mums can ‘latch on’ and breast feed their baby during this online event. All they have to do is visit  and, if they take part, comment with an emoji to be counted in our Big Latch numbers for 2020.

“In previous years Scunthorpe Big Latch On has been organised as a picnic in the park to highlight the value of breastfeeding and many mums have attended. But that’s not possible this year, so in its place will be a virtual ‘latch on’. On Sunday 2 August at 10.30am new mums will, though the facebook page, be able to join in a collective breast feeding celebration.

“For the rest of World Breastfeeding Awareness Week there will be range of online activities and video resources that we are promoting on facebook and our website, in partnership with the Scunthorpe health visiting team, Doncaster Mumbler and National Childbirth Trust.”

Rebecca Pease, from Rotherham Doncaster and South Humber NHS Foundation Trust, manages Scunthorpe’s health visitors. She said: “The heath visiting team have responded to the current Coronavirus situation by partnering up with Lisa to make The Big Latch On a virtual event this year. This is vital to ensure local breastfeeding mothers continue to have access to information and support.

“Breastfeeding has so many benefits for both mum and baby – protecting children from a range of illnesses, including infection, diabetes, obesity and asthma and their mothers from breast and ovarian cancers and heart disease. It also supports the mother-baby relationship and the mental health of both mum and baby.”