Poverty proofing delivery partner model
Children North East are working in partnership with Rotherham, Doncaster and South Humber (RDaSH) NHS Trust to fulfil its ambitious promise to “poverty proof” all of its services by December 2025. The trust has committed to piloting a bespoke Delivery Partner Model developed in partnership with Children North East (CNE).
Poverty Proofing is a nationally recognised tool, designed to educate and enable health care professionals to identify, acknowledge, and reduce the impact of poverty, advocating for equality of access to healthcare, services and technologies that contribute to overall health outcomes experienced by those living in poverty.
A locally trained team (LTT) of people have been trained and are being supported by Children North East to carry out this work in line with the ethos and principles of Poverty Proofing.
- Phase 1: 3 model audits carried out by Children North East
- Phase 2: a further 6 audits carried out by the locally trained team with support from Children North East
- Phase 3: all other trust services will engage in the Poverty Proofing process during 2025 and 2026. Children North East will deliver training to all staff; the locally trained team will carry out scoping of services and engage patients and staff in consultations; and the trust strategy team members will deliver feedback and write reports for each service. Moving forward, services will become more poverty informed, learning how to work with their patients to identify barriers, so that poverty becomes everyone’s business, and no-one is left out or left behind
This whole system approach is unique and has accountability at every level and a commitment to alleviate barriers that apply across the whole system.
Poverty proofing ethos
No activity or planned activity should identify, exclude, treat differently or make assumptions about those whose household income or resources are lower than others.
Voice
The voice of those affected by poverty is central to understanding and overcoming the barriers that they face.
Place
We recognise that poverty impacts places differently, and so understanding place is vital in our response. Organisationally we also need to be clear about why and how decisions are made. This understanding of context is essential.
Structural inequalities
The root causes of poverty are structural. What structural changes can we make at an organisational level to eliminate the barriers that those in poverty may face.
Poverty proofing process
Stage 1: training and consultation with staff
15 staff completed a three-hour training session.
Stage 2: scoping
Time was spent gathering information about the setting and how it works. This stage included conversations with staff and management. 19 staff (in different roles) were spoken to in 1-to-1 conversations and via a survey.
Stage 3: patient and community consultations
We consulted with 130 people in total via a survey.
Stage 4: feedback session
Findings were written up into this final report.
Stage 5: review
Around nine months after completion, the trust will complete a review, identifying impact, good practice and potential considerations moving forward.
Common themes
The next sections of this report highlight the most common themes to come out of the poverty proofing consultations. For each theme the report covers:
- what works, what you do now that supports those experiencing poverty
- the barriers and challenges faced by those experiencing poverty
- recommendations, each recommendation comes with a set of considerations for “poverty proofing” the service
The themes are presented alphabetically, and this does not imply any hierarchy of importance. The themes for Doncaster adult community mental health were:
- communication
- navigating and negotiating appointments
- patient empowerment
- staff awareness and guidance
- travel
Communication
Communication is important to consider in Poverty Proofing both from a health literacy perspective of how information is communicated and understood and in ensuring there are reciprocal lines of communication between services and service users. O’Dowd (2020) reported that availability of care was a particular concern for those on a low income and there were significant inequalities in care availability for the most deprived areas. Communication is a key factor in ensuring availability of care.
What works
The service is pro-active in instigating conversations about finances
Instigating conversations about poverty with patients is an important aspect of providing holistic and equitable care within the service because financial insecurity can contribute to stress, anxiety, depression and worsening mental health. The Doncaster adult community mental health team service conducts a risk assessment with each patient, and this assessment includes questions around a person’s financial stability. The answers to these questions helps the service to identify practical difficulties that may be affecting recovery and means they can signpost patients to appropriate financial, social and community support.
Staff:
“It’s also part of the risk assessment… there is a section on there where it says current or historical financial difficulties.”
“It’s a standard question that I ask what benefits are you receiving and do you have any debt problems?”
“It’s a standard thing that I explore with patients at each clinic review.”
Barriers and challenges
Difficulties with translation services
Staff describe telephone-based communication as a less effective and sometimes frustrating way of supporting patients, when interpretation is required. Technical problems can make conversations feel clunky and disrupt communication. These difficulties become greater when a patient is accompanied by a relative or carer, as staff may need to manage a three-way conversation between themselves, the patient, and the family member or interpreter. This can make it difficult to follow the conversation, ensure information is translated accurately, and maintain the intended triangle of care involving the patient, their carer, and the clinician.
Staff:
“A less helpful experience was, you know, when you’re trying to talk through the phone. So when you’re using a phone or the triangle… sometimes the technology just doesn’t work as well as it should. And that can be a bit clunky.”
“I’ve had challenges using the telephone service… particularly when the patient has a relative with them who’s their carer. We try to embrace that triangle of care, but trying to keep up with what everybody’s saying and having it translated back to you can be very difficult.”
Difficulties with creating boundaries with patients regarding out-of-hours calls
During staff consultations, some colleagues flagged that there are some difficulties with creating effective boundaries around out-of-hours calls. Community staff are provided with work phones, meaning they do not need to use personal numbers when communicating with patients. Because trust colleagues have developed a strong rapport with patients as their lead professional, patients may contact them directly when they need urgent support, even when they have been told that the service operates only during office hours. To manage this risk, colleagues now prefer to give patients the central office contact number (03000 number) rather than their direct work number.
This highlights a confusion between continuity of care and professional boundaries. Having a direct contact number can strengthen relationships, improve accessibility and make patients feel supported, but it can also create an expectation that the colleague is available whenever needed.
Conversely, out of 130 patient consultations, no patients flagged concerns about out-of-office contact. In fact, some patients praised the switchboard staff.
Staff:
“So there is that ability to give clients your number. However, from personal experience, it’s a bit of a difficult area because depending on the client that, you know, like if people are going into crisis, you explicitly explain to people like we’re a 9am to 5pm service, but unfortunately sometimes because you’re the lead professional then people might reach out to you.”
Patient:
“Ella and the switchboard was very pleasant to deal with.”
Recommendations for communication
Difficulties with translation service
- The trust should look into the current translation service (LE) and consider any difficulties which colleagues may be facing based on the above feedback.
- Where possible, colleagues could consider face-to-face or video interpreting, particularly for more complex consultations or when a carer is involved. Seeing everyone can make turn-taking and non-verbal communication easier.
- Book professional interpreters in advance for appointments where communication is likely to be complex, rather than relying on carers or families.
Difficulties with creating boundaries with patients regarding out of hours calls
- Colleagues need communication arrangements that allow patients and carers to access support easily while making it clear who to contact, when, and for what type of support.
- Clearer guidance about the use of work phones, out-of-hours procedures and alternative crisis contacts could help achieve this balance.
Navigating and negotiating appointments
Life can be particularly unpredictable when living on a low income. The challenges, for example around childcare or zero hours’ contracts can make attending appointments very difficult. Pressures on the NHS around waiting times and stretched services can mean there is little scope for flexibility and strict discharge policies are applied for those who miss appointments, effectively severing access for those with changeable circumstances. Furthermore, social problems often accompany poverty, and sometimes life can be chaotic, which makes consistent appointment attendance difficult. Availability and flexibility of care are important for improving access to health care for those on a low income.
The King’s Fund (2021) report states that:
“Services need to be flexible, accessible, responsive and offer continuity of care.”
What works
Some flexibility with appointments
Patients really appreciate when flexibility is offered by practitioners. This includes timings of appointments, to allow patients to work around employment commitments, wherever possible. There is also some flexibility around appointments. From a poverty perspective, appointment flexibility is really positive practice, as it helps reduce not only the financial cost of travel, but also the time taken out of someone’s day to attend.
Staff:
“We do offer home visits.”
Barriers and challenges
Time off work to come to appointments
Despite the flexibility described above, this is only possible within the wider service structure of 9am to 5pm, Monday to Friday.
When asked to identify any barriers they see in the service, staff described parents needing to take time off work to attend appointments as being a significant challenge. This might mean unpaid time away from work, and may create tension with an employer about repeated time off, potentially resulting in earning loss or even job loss.
Patient:
“Being off work.”
Communication around appointment flexibility
During the audit process, it was evident that there is some flexibility around appointments for patients, with appointment options for them to select from if needed. However, it seems that not all patients are aware of these:
Some patients were asking for more options during consultations, which means that there likely needs to be improved communication around what options are available to them from of the onset.
Patients:
“Video calls if someone can’t get into an appointment. I don’t want to miss appointments because I can’t travel.”
“More appointment flexibility, can’t use the bus due to mental health.”
“I can’t make appointments as I’ve had a big change in circumstances, long term sick now and also making it uncomfortable due to high anxiety and not going on public transport.”
Recommendations for navigating and negotiating appointments
Time off work to come to appointments
- Consider expanding routine service hours, for example, until 7pm and occasional weekends. Ensure this is a service-wide policy, not dependent on individual staff flexibility.
- Offer more remote and virtual appointments where appropriate.
- Ask about availability at point of referral and allocate practitioners accordingly.
- Help families negotiate time off with their employer by providing simple appointment letters explaining NHS attendance requirement and the importance of parental involvement.
Communication around appointment flexibility
The service should look to improve communications about what appointment options are available to patients, right from the point of referral into the pathway. The options are already there, but it seems not all patients are aware, and many may not feel empowered enough to ask for adaptations.
Patient empowerment
Being in poverty can be hugely disempowering and contribute to reduced literacy skills (Literacy Trust, 2012), lower educational attainment, lower levels of confidence and less engagement with health behaviours and healthcare (Sheehy-Skeffington and Rea, 2017). Services can support this by tailoring support to different education and literacy levels, working alongside patients and families to build health literacy and confidence in managing their health as independently as possible and ensuring there are opportunities to share their views and shape services.
What works
Positive relationships
Patients generally spoke positively about the relationships they had built with practitioners. They described trust and friendliness, and said they felt comfortable to ask questions.
Patients:
“I’m a very anxious person and I always feel nervous and emotional going to my appointments, but the staff have been very reassuring, kind and respectful to me.”
“The people who have dealt with me so far have treated me with respect and dignity.”
“Friendly understanding staff. Considerate of autism. Never feels like a burden for them.”
Amended communications
During the audit process, it was evident that colleagues try their best to communicate with patients in the most appropriate way. This awareness means that patients have an improved ability to understand information and make informed choices. There is a file full of supportive documents on the team’s shared folders, and all colleagues have done the Oliver McGowan training. However, colleagues also recognise that it is not just about the reading, it goes beyond that.
Staff:
“It’s about the level of understanding and functioning.”
Barriers and challenges
Falling between the gaps
Patient consultations suggest that there are a number of patients who are falling through the gaps. The results and feedback show that there is a feeling of being left behind.
Patients experiencing poverty may also face difficulties navigating complex services or knowing what financial and practical support is available to them. As a result, their health needs may become more severe before appropriate support is provided, potentially widening health inequalities. Healthcare professionals therefore have an important role in identifying financial barriers, providing appropriate signposting and ensuring that patients are not disadvantaged because of their socioeconomic circumstances.
Patients:
“To be able to talk to someone for advice without being put from person to person and repeating yourself.”
“I would like to be reassured that I will get help.”
“I’m completely information technology (IT) illiterate, I also find it hard to pay bills, shop and especially finding out about anything, I’m just trying to get into some kind of independent living lifestyle.”
Recommendations for patient empowerment
Falling between the gaps
- Reduce the burden on patients to navigate complex systems or chase multiple services. Instead (with consent) services communicate directly.
- Adopt a no wrong door approach.
- Ensure colleagues know where to signpost patients and subsequently follow up with said patient at a later date.
Staff awareness and guidance
This theme is around identifying the social and economic needs of patients and giving holistic care so that they can be fully supported. Research has shown that those living in England’s most deprived areas tend to receive the worst quality healthcare, for example with longer waits and worse experiences accessing appointments (O’Dowd, 2020). Patients will have different needs depending on individual, demographic, systemic and social needs, and countless other factors.
Barriers and challenges
Inconsistent knowledge and awareness of Citizens Advice offer
Colleagues were not aware that they could refer families to Citizens Advice for money and debt advice and, therefore, did not have the knowledge of how the process works. Others were unaware of the new relationship with trust and described Citizens Advice as something they may have used in the past.
There was also evidence of an over-reliance on peer support workers to be subject-matter experts on what is available for patients.
Staff:
“Peer support workers are really good at knowing what’s going on.”
Recommendations for staff awareness and guidance
Inconsistent knowledge and awareness of Citizens Advice offer
- Relaunch the Citizens Advice offer within the service, possibly at the team meeting.
- Ensure all staff know and understand who it is for, and how to refer someone.
- Ensure staff know they can also refer themselves.
- Produce posters as a reminder to staff and to inform families of the offer and display in carefully chosen positions.
Travel
Healthwatch UK (2019) showed that travel is a key issue for people, with 9 out of 10 people consulted saying a convenient way of getting to and from health services is important to them. Difficulties with transport were also identified as a common reason that people will miss appointments. There is a phenomenon known as the poverty premium, where those with less money end up having to pay more for essential items, which further perpetuates the cycle of poverty. For some families (who do not have access to a car) public transport and taxis are more expensive than it would be to drive.
Barriers and challenges
Struggling to afford transport
During consultations, many patients said that they struggle to afford their transport to their appointment. It is widely known that patients struggling to afford transport to appointments can face significant implications for both their health and the wider healthcare system. Financial barriers may result in missed or delayed appointments, which can prevent early diagnosis, interrupt treatment and potentially worsen existing health conditions. This can contribute to increased health inequalities, as people on lower incomes may experience greater difficulties accessing essential healthcare than those who can afford reliable transport. Missed appointments can also place additional pressure on trust services through the need to reschedule consultations and may increase the likelihood of patients requiring more urgent or costly treatment later.
Patients:
“I missed my appointment because I didn’t have enough money for the 4 buses I have to catch to get there and back again.”
“There have been times when I didn’t have the bus fare.”
“I’m bi polar and struggle to manage my money so I can’t guarantee that I will have bus or taxi fare on a specific day.”
“I only get paid once a month so it’s very difficult especially when I’ve got other appointments to go to like the jobcentre if I don’t go, they stop my money or sanction me.”
Service not always making use of home or community visits
One of the solutions to missed appointments could be the option of home visits or meeting the patient closer to their home. During consultation, colleagues expressed that they can offer this when their diary allows, but back-to-back appointments mean that this isn’t always possible. When it comes to home visits for depot injections, colleagues expressed that they try to avoid it altogether.
Staff:
“In terms of booking appointments and things like that, it’s quite hard, isn’t it, when you run in clinics where you might see six or seven patients a day.”
“My appointments will be booked by the medical secretary. Perhaps appointments will probably be pre-booked by admin because she’ll just tell them I see this person in 6 months, 12 months. And they are obviously trying to find where they can slot them in.”
“We do have the option, although we try to avoid it, where we will go out into the community to give to administer depots.”
Lack of staff awareness about new trust travel scheme
When asked during consultations, staff said they were unaware of the new trust travel scheme. This also means that they are unlikely to know what the process is, how to access it and how to effectively promote it to patients.
The feedback is similar from patients too, who expressed a desire for access to bus passes to be able to attend their appointments. This offering already exists at the trust, but patients are not being made aware of it. Out of 130 patients surveyed, 56 expressed a need for support with travel costs.
Staff:
“I wasn’t until I saw it on some notes the other day that peer support colleagues have documented that patient will be able to claim back bus fares.”
Patient:
“I would like support with bus fares.”
Recommendations for travel
Struggling to afford transport
- Ensure all colleagues within the service understand how the trust travel scheme works and ensure that patients are referred appropriately.
- Signpost patients to the NHS Healthcare Travel Reimbursement Scheme if needed, as an alternative.
- Service not always making use of home or community visits.
- Consider more appropriate diary management with admin teams, where a person’s record suggests that they struggle with transport, allow enough time for a home visit if required.
- Could the service consider running local clinics for depot injections which are closer to communities?
Lack of staff awareness about new trust travel scheme
- Relaunch the RDaSH travel scheme to staff in a way that will best inform and empower staff to use it.
- Ensure there are travel passes stored securely in the building so that staff can access them easily, making sure to keep a record of who they have been issued to.
- Appoint a member of staff to oversee supplies and order more when stocks are getting low (these stocks can be replenished by contacting Catherine Roe, Purchasing).
References
- O’Dowd, A. (2020) Poverty status is linked to worse quality of care.
- Fenney, D. and Buck, D. (2021), The King’s Fund, The NHS’s role in tackling poverty: Awareness, action and advocacy.
- Literacy Trust (2012), Adult Literacy
- Sheehy-Skeffington and Rea (2017) How poverty affects people’s decision-making processes.
- Healthwatch UK (2019) There and back, People’s experiences of patient transport.
- Hart, T. and O’Reilly, M. (2017). The challenges of sharing information when a young person is experiencing severe emotional difficulties: implications for schools and child and adolescent mental health services.
Page last updated: November 06, 2026
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